Collection: Biolage

In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty with a touchable finish and fluid movement. Since its conception, the brand has been inspired by natural ingredients and known for its iconic white packaging and signature fragrance.

Today, Biolage is recognized worldwide as a leader in professional haircare, committed to continuously improving its formulas following high sustainability standards.